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How nike continues to just do it again and again - business/marketing bibliographies - in harvard style. How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era few outsiders have visited the third floor. The myth of leadership is that it has to be top-down the ceo has all the answers and leads by handing down mandates but any chief who thinks he or she. Retrieved on june 17, 2014 from: digital marketing at nike: from communication to dialogue.